23 Best Dental Ads & What Makes Them Work?
With every clinic trying to stand out, it’s not about being the loudest, it’s about being the smartest. The kind of ads that don’t just show up on a screen, but actually get remembered.
In this post, you will find 23 real examples of dental advertising campaigns done right, from clever taglines to emotional stories and scroll-stopping visuals. These are not just ads that look good, but ads that work. They build trust, spark curiosity, and get people to book appointments.
If you are serious about growing your practice, you must see what makes these ads tick and how you can apply the same moves to your next campaign.
Let’s get into it and see what these amazing dental ads creatives are doing for the industry!
23 Best Dental Ads You Should Take Inspiration From
Let’s discuss each of the following free dental advertisement samples
Creative and Humorous Ads
Here are some inspirations for funny dental ads:
1. Invisalign – Invis is Drama Free
This campaign by Invisalign positions their clear aligners as the stress-free, drama-free alternative to traditional metal braces.
It features teenagers or young adults in everyday, awkward social situations, and contrasts the smooth, invisible experience of Invisalign with the “drama” of visible, clunky braces.
It’s fun. It’s memorable. And it’s one of the best dental ads on youtube out there!
Why it works:
2. Philips Sonicare – Healthy Mouth Feeling – Beatboxer
This ad shows a beatboxer using his mouth to make cool, rhythmic sounds. It’s a fun way to show how clean and fresh your mouth feels after using a Philips Sonicare electric toothbrush.
Why is it a great ad?
It’s a smart and fun ad that makes people feel fresh, without saying too much. Simple, creative, and very effective.
3. Grand Street Dental – Twisted Fork
This Instagram creative dental ad design from Grand Street Dental is a smart way to get attention. It shows a twisted fork to represent crooked teeth, making it easy to understand.
Why is it a great ad?
It’s a clever ad that says a lot with just one image, showing how creative dental marketing can be simple and powerful
4. Waterpik – Share the Obsession:
The Waterpik – “Share the Obsession” campaign humorously showcases how people become enthusiastic about their Waterpik Water Flosser experiences, often sharing them with friends, family, and even strangers.
Why is it a great ad?
It’s a fun, clever ad that shows how happy users are — and makes you want to experience it for yourself.
5. Sensodyne – Life’s Too Short For Sensitive Teeth
This ad shows people missing out on things they love, like hot drinks or cold ice cream, just because their teeth are too sensitive. It’s about how tooth pain can get in the way of enjoying life.
Why is it a great ad?
6. Neesh Dental – Lord of the Teeth
This fun ad shows a “before and after” using a character that looks like Gollum from The Lord of the Rings.
In the first image, he has messy, scary teeth. In the second, after going to Neesh Dental, he has a bright, perfect smile. It’s a clever play on the movie title: Lord of the Teeth.
This simple but clever meme can be used in print, on social media, or even sent in the mail!
Why is it a great ad?
Emotional and Relatable Dental Ads
Emotional ads resonate with the audience more, let’s explore some of them:
7. Tom’s of Maine – #WhyISwitched
This Tom’s of Maine ad shares real stories from three women to promote its all-natural toothpaste. It focuses on healthy living with scenes of families, yoga, and farmers’ markets—simple and wholesome!
Why is it a great ad?
It shows that Tom’s of Maine is a great choice for a healthy lifestyle.
8. Listerine – Cabin Commercial
This Listerine ad isn’t just a commercial, it’s an experience. Bold, dramatic, and a little over the top, it turns mouthwash into a powerhouse. And let’s be honest, after watching it, Listerine isn’t just a brand—it’s the brand.
Why does this dental ad work?
- Clear message: It shows brushing isn’t enough, but Listerine can clean more.
- Strong proof: Saying it kills 99.9% of germs makes it sound trustworthy.
- Bit of humor: The tiny workers and cabin scene make it fun to watch.
- Good slogan: “No deeper clean than Listerine” is easy to remember.
Visual and Futuristic Dental Ads
These visual ads are forever memorable :
9. Crest – Questionable Filters
The pandemic turned video calls into our new normal, with Zoom, Google Meet, and Teams becoming part of everyday life. Along with them came filters—some hilarious, some downright awkward.
Why is it a great ad?
- Very funny: Animals with big human smiles look strange and make people laugh.
- Feels real: Many people use filters on social media to make their teeth look better — this ad makes fun of that.
- Simple message: Don’t fake your smile. Use Crest to make it truly clean and bright.
- Great for sharing: The ad looks fun and is perfect for Instagram or TikTok.
10. Shining 3D Dental
This ad is about a new dental tool called the Aoralscan Elite. It’s a scanner that helps dentists take clear pictures inside your mouth, quickly and without any pain. One ad shows the scanner being used on a patient, and the other shows a happy dentist using it.
Why is it a good dental ad?
- Looks clean and modern: The pictures look professional and high-tech.
- Easy to understand: You can see exactly what the scanner does.
- Shows real use: It’s not just a product photo — it shows people using it in real life.
- Made for dentists: The ad speaks directly to dental professionals who want better tools.
Before-and-After Ads
These types of ads build trust and bring more patients :
11. Altschul Orthodontics
This ad shows a picture of a crooked crosswalk with the word “BEFORE” on it. The sign is placed right in front of a real, straight crosswalk. It’s like showing crooked teeth before braces, and straight teeth after.
Why is it a good ad?
- Clear message: Altschul Orthodontics helps straighten crooked teeth, just like that crosswalk.
- Very smart idea: It uses a crosswalk to explain teeth without showing any teeth.
- Easy to get: You see the “before” and the real “after” right in front of you.
- Fun and different: People notice it because it’s creative and unusual.
12. Malo Clinic Postcard
This postcard shows a woman’s smile before and after her dental treatment. The bottom row shows her before, with missing and damaged teeth. The top row shows her after, with a bright, healthy, and confident smile. Her whole face looks happier and more confident.
Why is it a great ad?
- Builds trust: Seeing a real person’s transformation makes people believe in the clinic’s work.
- Shows real results: You can clearly see the big change in her smile.
- Emotional impact: Her confidence and happiness after treatment are easy to feel.
- No words needed: The photos tell the full story — from a broken smile to a beautiful one.
Promotional and Educational Ads
Let’s explore these types of ads :
13. Aquafresh – Original 1980s Advert
This old ad shows a family talking about what they want from a toothpaste. One person wants to protect their teeth, another wants fresh breath, and someone else wants healthy gums. The ad says Aquafresh does all three things — in one toothpaste!
Why is it a good ad?
- Catchy line: “Triple protection for your family” is easy to remember.
- Simple message: It clearly says Aquafresh helps with cavities, fresh breath, and gum health.
- Easy to remember: The red, white, and blue stripes in the toothpaste show the “3-in-1” idea.
- Relatable: Everyone in the family wants something different, just like in real life.
14. Crest – Cupcake, Ice Cream, Water, Coffee
Source: adsoftheworld.com
This ad shows everyday foods — like coffee, ice cream, chocolate, and even cold water — looking dangerous. For example, coffee looks like a volcano, chocolate has a burning fuse, and water looks icy and painful. These show how these normal things can feel like a threat to people with sensitive teeth.
Why is it a great ad?
- Smart message: Crest can help protect your teeth so these things don’t hurt anymore.
- Very creative: It turns normal treats into something scary, showing how they feel to someone with tooth sensitivity.
- No words needed: The visuals tell the whole story clearly.
- Easy to relate to: Anyone with sensitive teeth understands the pain from hot or cold foods.
15. Colgate – #EveryDropCounts
This Colgate ad hits hard. It starts by showing how much water is wasted when you leave the tap running while brushing up to four gallons! Then comes the real shock: that’s more water than many people get in a whole week.
Why is it a good ad?
- Emotional: It makes you think about how small actions can waste a lot.
- Simple message: Turn off the water while brushing.
- Global impact: Shown in over 60 countries, including during the Super Bowl.
- Real change: Encourages people to use water wisely
The message is clear—save water, make a difference.
You can watch the ad here: Colgate – #EveryDropCounts
It’s eye-opening and emotional, and it gets a big thumbs up from me.
Social Media-Specific Ads
Here are some of the best dentist ads on Facebook and other social media platforms:
16. Clear Call-to-Action Ads: Swish Dental
17. Before-and-After Transformations: Zakhor Dental Group
Source: https://www.facebook.com/ZakhorDental/
18. Seasonal Promotions: Professional Dentures
19. Pediatric Dental Care Promotions: Sun Valley Pediatric Dentistry
20. Smile Makeover Campaigns: Infinity Dental Clinic
21. Referral Program Ads: With U Dental
22. Pain-Free Dentistry Ads: True Smiles Family and Cosmetic Dentistry
23 First-Time Patient Offers: Imagix Dental of Buford
Best Dental Billboards
Source: bmediagroup
Source: behance.net
These ads are effective because they use a variety of strategies, such as humor, emotional connection, visual appeal, and educational content, to engage audiences and promote dental care products and services.
Each ad’s unique feature helps it stand out and resonate with its target audience.
Why Dental Advertising Works?
Why Are Digital Dental Ads the Best?
Digital advertising has restructured dental marketing by allowing precise targeting and measurement that traditional methods can’t match.
Types of Dental Advertising
There are many types of dental marketing and advertising. The most successful dental practices typically use a strategic mix of these channels.
They create a cohesive brand experience across multiple touchpoints in a potential patient’s daily life.
Let’s discuss some of them:
1. Facebook Ads
Why it works: Great for local targeting and showing smile makeovers.
How to use it: Show before-after photos, run offers, and reach nearby families.
2. TikTok Ads
Why it works: Fun, short videos connect with younger patients.
How to use it: Post tips, behind-the-scenes clips, and follow trends.
3. Instagram Ads
Why it works: Perfect for visual content like smile makeovers.
How to use it: Use Reels and Stories for offers and team posts. Team up with local influencers.
4. YouTube Ads
Why it works: Helps build trust by showing procedures and real patients.
How to use it: Share patient stories, office tours, or dental tips.
5. Google Ads
Why it works: Reaches people actively searching for a dentist.
How to use it: Target terms like “dentist near me” and use click-to-call buttons.
6. Retargeting Ads
Why it works: Reminds visitors who didn’t book to come back.
How to use it: Show follow-up ads on Facebook or Google with limited-time deals.
7. Direct Mail
Why it works: Postcards still work well for new families in the area.
How to use it: Mail discounts with QR codes for easy booking.
8. Billboards & Posters
Why it works: It builds local awareness, especially for emergency care.
How to use it: Use simple designs with contact info near busy roads.
9. Streaming TV Ads
Why it works: Reaches viewers on platforms like Hulu or YouTube TV.
How to use it: Create short, friendly video ads targeted by location.
10. In-Office Rewards
Why it works: Happy patients bring in more patients.
How to use it: Give rewards for referrals and promote your loyalty program.
11. Community Ads
Why it works: It builds trust through local events and partnerships.
How to use it: Sponsor events, join health fairs, or partner with other clinics.
What Makes Dental Ads Actually Work?
Let’s be real about dental advertising – most of it is forgettable. But the ones that stick? They share some key traits:
Want More Patients Walking Through Your Door?
When someone searches for a dentist near them, you need to be the first name they see. Get your practice to the top with us.
How to Measure the Impact of Your Dental Ad Campaigns
This is where 90% of practices completely drop the ball. They have no idea which marketing channels are bringing in their most valuable patients versus one-and-done emergency visits.
Where Does Dental Marketing Actually Work?
If you’re trying to reach new patients, here’s where to focus:
Let Your Dental Practice Shine on Social Media
We handle your content, posts, and engagement — so you can focus on smiles.
How to Get Faster Feedback on Your Ads?
Let’s face it – dental practices are terrible at collecting marketing feedback. Here’s how to fix that:
The dental practices that crush their competition are not necessarily the ones with the fanciest equipment – they’re the ones that know which marketing actually works and which is just burning money.
Final thoughts
Dental advertising isn’t just about promoting services; it connects with people on an emotional, visual, and practical level. Whether it’s braces ads, before-and-after transformations, or innovative dental clinic ads, these dental campaign ideas show how creativity can cut through.
From Invisalign to oral hygiene awareness campaigns, each of these best dental ads demonstrates how the right message, visuals, and storytelling can engage and convert.
As the industry moves forward, social media dental ads, interactive content, and customer-centric marketing will be key to success.
If you want some inspiration for your dental ad marketing, take notes from these campaigns and start creating ads that are worthy of a crown!