23 Best Dental Ads that Print Money! Swipe Their Secrets Now!
With more competition in the dental industry, it’s not enough to just be good; it’s got to be innovative dental advertising that grabs attention, builds trust, and converts prospects.
From catchy dental ads that make us smile to emotional and relatable campaigns that leave a lasting impression, brands are using creative marketing to promote dental care services, Invisalign, teeth whitening, and oral hygiene products.
In this blog, we’ll be looking at 30 of the best dental ads that have engaged audiences, built brand awareness, and delivered results.
Whether it’s a before-and-after dental ad, a futuristic high-tech promo, or a heartwarming message that pulls on the heartstrings, each dentistry ad shows off the power of good dental marketing.
Let’s get into it and see what these amazing dental advertising campaigns are doing for the industry!
23 Best Dental Ads You Should Take Inspiration From
Let’s discuss each one by one
Creative and Humorous Ads
Here are some inspirations of funny dental ads:
1. Invisalign – Invis is Drama Free
Featuring TikTok star Jayden Bartels, this Invisalign ad connects with teenagers by making braces feel less stressful.
With a fun song, a slice of pizza, and the catchy tagline “Invis is Drama Free,” the ad shows how Invisalign is a simple and discreet way to straighten teeth—perfect for teens who want to feel confident.
It’s fun. It’s memorable. And it’s one of the best dental ads out there!
2. Philips Sonicare – Healthy Mouth Feeling – Beatboxer
This Philips Sonicare ad is pure entertainment, featuring beatboxing legend Tom Thum. Instead of the usual dentist-chair scenes, it uses music and creativity to grab attention—while still sharing some important facts at the end.
It’s fun, different, and definitely not boring!
3. Grand Street Dental – Twisted Fork:
This Instagram creative dental ad from Grand Street Dental is a smart way to get attention. It shows a twisted fork to represent crooked teeth, making it easy to understand. Simple but clever, it reminds people about Invisalign and keeps the clinic in their minds!
4. Waterpik – Share the Obsession:
This fun and exciting Waterpik floss ad makes you feel like you’re missing out on something big! With humour at its core, it keeps you entertained while still explaining exactly how the product works.
5. Sensodyne – Life’s Too Short For Sensitive Teeth
This Sensodyne ad speaks to anyone with sensitive teeth. It features delicious foods that remind us of the best time of year (no arguments there!) and reassures us that we can enjoy them all with Sensodyne.
6. Neesh Dental – Lord of the Teeth
This ad takes a funny twist on the usual before-and-after style. Instead of being serious, it uses humor to make people feel better about tooth problems. The joke helps people feel less worried about tooth decay and makes the dental office look friendly and helpful.
This simple but clever meme can be used in print, on social media, or even sent in the mail!
Emotional and Relatable Ads
Emotional ads resonate with the audience more, let’s explore some of them:
7. Tom’s of Maine – #WhyISwitched
This Tom’s of Maine ad shares real stories from three women to promote its all-natural toothpaste. It focuses on healthy living with scenes of families, yoga, and farmers’ markets—simple and wholesome!
It shows that Tom’s of Maine is a great choice for a healthy lifestyle.
8. Listerine – Cabin Commercial
This Listerine ad isn’t just a commercial, it’s an experience. Bold, dramatic, and a little over the top, it turns mouthwash into a powerhouse. And let’s be honest, after watching it, Listerine isn’t just a brand—it’s the brand.
Visual and Futuristic Teeth Talk Ads
These visual ads are forever memorable :
9. Crest – Questionable Filters
The pandemic turned video calls into our new normal, with Zoom, Google Meet, and Teams becoming part of everyday life. Along with them came filters—some hilarious, some downright awkward.
Crest’s Questionable Filters campaign, launched in April 2021 by Publicis, took this trend and flipped it into a clever message: Filters may change how you look, but a bright, confident smile never goes out of style!
10. Shining 3D Dental
The Shining 3D Dental ad shows a new high-tech scanner for teeth. It works fast, is small, and gives very accurate results.
The ad uses cool, futuristic pictures to show how advanced and easy the scanner is to use.
Before-and-After Ads
These types of ads build trust and bring more patients :
11. Altschul Orthodontics
Altschul Orthodontics made a cool ad called the Crosswalk campaign. They took pictures of crosswalks and made them look straighter, just like they do with teeth! This fun idea showed how they help people get nice, straight smiles.
12. Malo Clinic Postcard
A great way to show how dental work helps is by using before-and-after pictures. When people see real results, they feel more sure about fixing their teeth. If someone has missing or crooked teeth, these pictures can give them hope and show them what’s possible!
Promotional and Educational Ads
Let’s explore these types of ads :
13. Aquafresh – Original 1980s Advert
They don’t make ads like this anymore! This old but classic ad is one many people still remember (even me and I were born in the 90s!). The fun song, the old-school animation, and the happy family make it just as lovable now as it was in the 80s.
14. Crest – Cupcake, Ice Cream, Water, Coffee
Source: adsoftheworld.com
Crest made four ads for people with sensitive teeth. Each ad shows something that can hurt their teeth: cupcakes (sugar), coffee (hot), ice cream (cold), and ice water.
The pictures are fun to look at and help people remember that Crest toothpaste can help with sensitivity.
15. Colgate – #EveryDropCounts
This Colgate ad hits hard. It starts by showing how much water is wasted when you leave the tap running while brushing up to four gallons! Then comes the real shock: that’s more water than many people get in a whole week.
The message is clear—save water, make a difference.
It’s eye-opening and emotional, and it gets a big thumbs up from me.
Social Media-Specific Ads
Here are some of the best dentist ads on Facebook and other social media platforms:
16. Clear Call-to-Action Ads: Swish Dental
17. Before-and-After Transformations: Zakhor Dental Group
Source: https://www.facebook.com/ZakhorDental/
18. Seasonal Promotions: Professional Dentures
19. Pediatric Dental Care Promotions: Sun Valley Pediatric Dentistry
20. Smile Makeover Campaigns: Infinity Dental Clinic
21. Referral Program Ads: With U Dental
22. Pain-Free Dentistry Ads: True Smiles Family and Cosmetic Dentistry
23 First-Time Patient Offers: Imagix Dental of Buford
Best Dental Billboards
Source: bmediagroup
Source: behance.net
These ads are effective because they use a variety of strategies, such as humor, emotional connection, visual appeal, and educational content, to engage audiences and promote dental care products and services.
Each ad’s unique feature helps it stand out and resonate with its target audience.
Why Dental Advertising Works?
Why Are Digital Dental Ads the Best?
Digital advertising has restructured dental marketing by allowing precise targeting and measurement that traditional methods can’t match.
Types of Dental Advertising
There are many types of dental marketing and advertising. The most successful dental practices typically use a strategic mix of these channels.
They create a cohesive brand experience across multiple touchpoints in a potential patient’s daily life.
Let’s discuss some of them:
1. Facebook Ads
Why it works:Facebook offers demographic targeting options, allowing dental practices to reach specific age groups, income levels, and family situations.
The platform’s visual nature makes it ideal for before-and-after smile transformations and promoting special offers.
How to use it:
2. TikTok Ads
Why it works: TikTok allows practices to show personality and educational content in short, engaging videos.
It’s particularly effective for reaching younger patients and demystifying dental procedures through behind-the-scenes content.
How to use it:
3. Instagram Ads
Why it works: Instagram’s highly visual platform is perfect for cosmetic dentistry, with the ability to showcase stunning smile transformations.
Story ads can create urgency around limited-time offers, while the platform’s integration with Facebook provides strong targeting options.
How to use it:
4. YouTube Ads
Why it works: Video ads allow dental practices to reveal procedures, show office environments, and share patient testimonials in a format that builds trust and reduces anxiety. YouTube’s targeting can reach viewers based on related health topics they’re researching.
How to use it:
5. Google Ads
Why it works: Search ads capture high-intent prospects actively looking for dental services.
Local service ads now feature the “Google Guaranteed” badge, increasing trust and conversion rates.
Google’s display network extends reach across thousands of websites.
How to use it:
6. Retargeting Ads
Why it works: These ads follow potential patients who’ve visited your website but haven’t converted, keeping your practice top-of-mind during what can be a lengthy decision process for dental services.
How to use it:
7. Direct Mail Ads
Why it works: Physical mailers continue to perform well for dental practices, especially for reaching new residents in a service area.
Modern direct mail can incorporate personalized offers and QR codes that bridge digital experiences.
How to use it:
8. Billboard Ads And Dental Posters Marketing
Why it works: The strategic placement of billboards and the distribution of dental clinic advertisement posters near a practice location builds brand awareness and familiarity.
They are particularly effective for emergency dental services when prominent contact information is featured. These are the best strategies for local service ads for dentists.
How to use it:
9. Streaming TV Ads
Why it works: As viewers shift from cable to streaming services, targeted TV advertising has become more affordable and measurable for dental practices, offering the impact of video with the precision of digital targeting.
How to use it:
10. In-office Rewards Programs
Why it works: While not traditional advertising, patient referral and loyalty programs turn existing patients into marketing channels, often providing the highest ROI of any dental marketing initiative.
How to use it:
11. Community Advertising
Why it works: Local sponsorships, event participation, and partnerships with complementary businesses (like orthodontists and pediatricians) build community presence and credibility through relationship-based marketing.
How to use it:
What Makes Dental Ads Actually Work?
Let’s be real about dental advertising – most of it is forgettable. But the ones that stick? They share some key traits:
Strategic Approaches to High-Impact Dental Ads
Dental marketing has changed. A simple “new patient special” isn’t enough anymore. Successful practices now focus on the right audience and smarter ways to connect.
Optimizing Local Awareness through Facebook Ads
Facebook is still a goldmine for dental practices when you know how to use it. The secret sauce? Get hyper-local with your targeting.
I’ve seen practices waste thousands showing ads to people who live 30 miles away – nobody’s driving that far for a cleaning! Keep your radius tight – 5-15 miles max, depending on whether you’re urban or rural.
What’s really working now is targeting people who just moved to your area. These people are actively looking for a new dentist, and hardly anyone is specifically marketing to them.
Another winner? Creating lookalike audiences based on your existing patients who accept comprehensive treatment plans.
The practices killing it on Facebook are using carousel ads that let people swipe through different services or before/after cases. It’s like giving them a mini-brochure that they can actually engage with.
The Power of The “Click-to-Call” Ad Feature
Want to know what’s dramatically improving conversion rates? That little “click-to-call” button. It sounds simple, but it removes a huge barrier, specially for people with dental pain who want to talk to someone NOW.
Here’s where most practices go wrong: they don’t prepare their front desk for these calls. If someone clicks your emergency dental ad at 7 pm and gets a voicemail, you just wasted that ad spend.
The practices seeing 30-45% higher conversion rates have figured out how to route after-hours calls or have trained staff to monitor inquiries when ads are running.
Also, use different phone numbers for different campaigns! How else will you know which ads are actually bringing in appointments versus just burning cash?
Special Offers and Promotions in Dental Ads
Discounts still work, but they are not what they used to be. Nobody gets excited about another “$99 cleaning, exam, and x-rays” offer anymore – every practice in town is doing that.
Successful promotions attract patients by offering value-packed service bundles or seasonal deals that match insurance benefit resets.
Smart practices are creating “new patient experiences” rather than discounts – things like complimentary whitening touches or extended first appointments.
The psychological pull of an exclusive, limited-time offer is powerful. It gives people a reason to call TODAY instead of adding “find a dentist” to their eternal to-do list.
Measuring the Impact of Your Dental Ad Campaigns
This is where 90% of practices completely drop the ball. They have no idea which marketing channels are bringing in their most valuable patients versus one-and-done emergency visits.
Where Does Dental Marketing Actually Work?
If you’re trying to reach new patients, here’s where to focus:
Want More Patients Walking Through Your Door?
When someone searches for a dentist near them, you need to be the first name they see. Get your practice to the top with us.
How to Get Faster Feedback on Your Ads?
Let’s face it – dental practices are terrible at collecting marketing feedback. Here’s how to fix that:
The dental practices that crush their competition are not necessarily the ones with the fanciest equipment – they’re the ones that know which marketing actually works and which is just burning money.
Final thoughts
Dental advertising isn’t just about promoting services; it connects with people on an emotional, visual, and practical level. Whether it’s braces ads, before-and-after transformations, or innovative dental clinic ads, these dental campaign ideas show how creativity can cut through.
From Invisalign to oral hygiene awareness campaigns, each of these best dental ads demonstrates how the right message, visuals, and storytelling can engage and convert.
As the industry moves forward, social media dental ads, interactive content, and customer-centric marketing will be key to success.
If you want some inspiration for your dental ad marketing, take notes from these campaigns and start creating ads that are worthy of a crown!